What inspires you? At Evenflo we are inspired everyday by the families that not only purchase our products, but also our own families. Walking through the Evenflo hallways, you see pictures of our smiling children and tacked up drawings that our little ones made at home and school. If you squint hard enough, you can even see what some of the drawings are supposed to be!
Evenflo’s latest fashion collection – Crayon Scribbles – is inspired by the fun designs young children often make. But how do we get from our kids’ scribbled papers (or walls) to this fashion-forward print you see on our travel system, highchair, playard and shopping cart cover? We asked Evenflo’s Fashion Director, Jodi Cranston, to tell us how she converts everyday inspiration into great Evenflo fashions…
Jodi, how did you come up with the fashion for Crayon Scribbles?
My inspiration came from the loops and scribbles often found in a child’s work of art. I love that that there are no boundaries and everything appears simplistic with a touch of whimsy.
Crayon Scribbles is meant to exude a fun energy for both mom and baby. I wanted the color palette to look fresh and lively, while remaining true to key color trends. The mood board above shows some of the inspiration for the fabrics that emerged for Crayon Scribbles – kids playing, creating artistic masterpieces and having fun!
Three distinct fabric patterns emerged from this inspiration – Crayon Scribble Dots, Crayon Scribble Stripe and our Modern Kitchen Print. These fashions were then carefully applied across our great new Crayon Scribbles baby collection that includes a high chair, travel system with car seat and stroller, a playard and a shopping cart/highchair cover. I love Crayon Scribbles, and I hope moms, dads and kids will love it too!
Crayon Scribbles is a fun new design to help keep baby looking stylish from home to road. The collection is available exclusively at Wal-Mart.
Download this great Crayon Scribbles coloring sheet for your little Picasso:
Find out more about each:
What do you think about Crayon Scribbles? Do you have questions for our Fashion Director, Jodi Cranston? Comment below!